Making Contactless Payments Work for Your Business: A Practical Guide

Feb 01, 2024 By Triston Martin

Paying for goods and services via contactless technology ensures customer safety. By utilizing near-field communication (NFC) and radio frequency identification (RFID), this technology facilitates transactions initiated with smart, debit, or credit cards through the benefits of contactless payment. This approach is renowned for its convenience, enabling a rapid "tap-and-go" process at POS terminals with the appropriate technology.

Contactless payment enables customers to complete transactions by touching their payment card or other device close to a point-of-sale terminal that is compatible with this technology. The device is frequently identified by a symbol resembling the Wi-Fi icon with an apex. It may be referred to by banks and retailers as "tap-and-go" or simply "tap."

How Contactless Payment Operates

Paying with contactless is easy. Customers can buy with RFID-enabled debit, credit cards, or similar devices without swiping, entering a PIN, or signing a receipt. Businesses that accept this payment method have a unique POS terminal symbol. Technology, especially mobile devices, has expanded NFC contactless payments. Today, credit cards can be linked to fitness trackers, smartwatches, and smartphones. Financial data is encrypted, and one-tap purchases are made possible by apps like Apple Pay.

The Evolution of Contactless Payments

The 1990s were those years when some retailers made possible offline payments based on the reading of a card through a special design embedded chip. However, this payment method includes various monetary organizations, contactless payment card companies, stores, and wholesalers. South Korea’s MSA was the first to adopt contactless technologies in 1995. This system, later renamed UPass, created a convenient way of paying bus fares. It was in 1997 when Mobil launched the Speedpass, a gas payment system based on a keychain.

The idea stems from London’s transit authority when it introduced the Oyster Card in the country. In 2014, it was developed to support contactless payments by credit and debit cards and, from the first into an initial prepayment for public transportation. While contactless payments were becoming popular in various parts of the world, particularly within the United States, NFC contactless payments were evolving in the adopting countries, albeit at a much slower pace. That is why in 2018, research by the A.T. Kearney company showed that in countries like the United States, cash was still dominant for how people pay for things; 26 percent of customer payments are still cash in On the other hand, countries such as Australia, Canada, South Korea, and the United Kingdom are far to be left behind in contactless ringings which makes up a small part of transactions–only about 20% of them.

Alternative Contact-Free Payment Methods

Businesses, big and small, have, in recent years, rolled out contact-free payment solutions with the idea of boosting security and conveniences; this concept started even before the COVID-19 pandemic arrived in 2020. Two examples of payment applications that have significantly taken root are P2P payment applications and QR codes.

QR Codes and Online Ordering Systems

QR codes have been swiftly incorporated into the service models of restaurants and cafes. Customers are directed to online menus or comprehensive ordering platforms by scanning these square-shaped barcodes using a smartphone. Furthermore, this technological advancement optimizes the ordering procedure while reducing the amount of face-to-face interaction between employees and customers.

Peer Transactions

Contactless and streamlined applications such as Venmo and PayPal have revolutionized transactions between peers. When companies implement these platforms, it becomes effortless for clients to transfer funds. Applications such as these have streamlined transactions, including dividing expenses among friends or resolving a bill at a local coffee shop. With more than 70 million active users as of 2022, Venmo underscores the extensive adoption and confidence that is placed in these payment solutions.

Accepting Contactless Payments

Modern point-of-sale (POS) systems can accept many contactless payment methods thanks to NFC technology.

Square Contactless and Chip Reader

Chipreading, Contactless For $49 (plus $29 for an optional dock), Square offers a flexible payment solution. It processes NFC-enabled cards from Apple Pay and Google Wallet. 'Tap to Pay on iPhone,' a 2021 feature that lets retailers accept iPhone payments, is innovative. This device does not accept magstripe payments, so payment methods have become more secure.

Clover Go

A comprehensive solution for processing magstripe cards, chip cards, and NFC payments, Clover Go is priced similarly to Square's reader. Enhancing its versatility is its compatibility with prominent mobile wallets. Small enterprises favor the device due to its Bluetooth connectivity, which enables seamless integration with Clover's suite of products.

PayPal Zettle

Chip, contactless, and magstripe are among the many payment methods that can be processed with the $79 Zettle reader from PayPal (with a $29 offer for new customers). It accommodates a user base that prefers to conduct transactions via PayPal and Venmo by integrating QR codes for these platforms.

Examples Of Contactless Payments

Apple Pay

Apple Pay debuted in 2014 and is now integrated into the iPhone and iWatch. The pre-installed Apple Wallet app secures credit and debit card information. Due to this convenience, the device becomes a payment instrument for in-store, online, and app-based transactions. Moreover, beyond facilitating online purchases, Apple Pay empowers users to transmit funds to acquaintances and relatives through straightforward text messages, integrating financial transactions more seamlessly into routine communication.

Google Pay

The secure payment method provided by the Google Pay app, launched in 2011, streamlines user transactions. The service ensures security at physical and online retailers accepting Google Pay by encrypting contactless payment card information rather than disclosing the numbers. This functionality provides financial information with an additional level of security. Furthermore, beyond the realm of e-commerce, Google Pay streamlines the process of managing transactions by enabling the effortless transfer of funds to and from users with only an email address or phone number.

Samsung Pay

It is convenient for users to transform their mobile devices into payment devices by utilizing Samsung's payment service. Users can retain contactless payment card information in the Samsung Pay application by easily capturing a photo of their payment card or a barcode. A considerable number of merchant terminals accept this service. Samsung Pay grants its users cashback and additional benefits in addition to facilitating payments, thereby augmenting the value derived from each transaction on the device. Samsung Pay is perceived favorably by technologically adept consumers due to its combination of rewards and convenience.

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